Job Description

Socials Content Creative

Icon Global Media

Location: Frisco, TX (On-Site; travel required for shoots)

Type: Full-Time

Reports To: Director of Digital & Social, CCO

About Icon Global Media

Icon Global Media (Icon) is a premium digital media and brand partner built for world-class talent, teams, and brands. We operate at the intersection of culture, sport, and storytelling, delivering full-scale brand management, marketing strategy, social media operations, and high-end production across digital, social, and commercial work.

Our mission is simple: build iconic brands for the digital era. We work with elite clients including top athletes, global brands, and sports franchises, and we hold ourselves to an exceptionally high creative and execution standard.

The Role

The Socials Content Creative is the hands-on creative engine of Icon's social content operation. This role is responsible for ideating, shooting, directing, editing, and publishing high-performing short-form content for Icon's clients across all social platforms.

This is not just a desk job. This is a camera-in-hand, in-the-field, in-the-edit-suite role for someone who lives and breathes social content. You will be embedded with world-class athletes and talent, often in fast-moving, high-pressure, unscripted environments, creating content that reaches millions and drives real engagement.

The single most important skill in this role is the ability to shoot and direct social-first content in the field, in the moment, with high-level talent. You must be confident enough to direct elite athletes and public figures, sharp enough to capture moments others miss, and skilled enough to turn raw footage into scroll-stopping content, often within hours. Ideation and editing are critical and can be developed further, but the ability to execute under pressure in the field must be there from day one.

This is also a rare opportunity. Icon is in a high-growth phase. We are scaling our Digital & Social division, expanding our client roster, and producing content for some of the biggest names in sports and entertainment at the highest level of the creator eco-system. You won't just be making posts; you will be building the social content playbook for a company that is redefining how athletes and brands show up online. As the company grows, you will have the opportunity to take on more leadership, shape how social content is created and delivered across all of Icon's divisions, and build a real career in premium content production.

What You'll Do

Content Ideation & Strategy

• Ideate short-form content concepts for Icon's clients across all social platforms and develop repeatable formats designed to perform at scale
• Stay obsessively current on platform trends, algorithm shifts, viral mechanics, and hook structures, and translate those insights into actionable content ideas
• Contribute to client content strategy by aligning creative concepts with strategic goals and Icon's branded social philosophy

Shooting & Directing

• Serve as the primary shooter and director for social-first content in the field, capturing athletes, talent, and brand moments in fast-paced, high-pressure, unscripted environments using mobile devices and mirrorless cameras
• Direct high-level talent with confidence and composure, maximizing every shoot by capturing not just what's planned but the moments others would miss
• Travel as needed for shoots, events, tournaments, and activations. This role goes where the content is

Editing & Post-Production

• Edit short-form content at a high level in Adobe Premiere Pro with refined pacing, strong hook structures, intentional sound design, and platform-native formatting
• Deliver polished, on-brand content quickly and consistently, understanding that turnaround times in social are measured in hours and the best content has a short shelf life
• Support long-form content production as needed, contributing footage, b-roll, and social cutdowns from larger shoots

Social Media Management & Publishing

• Manage content across all client social media platforms: uploading posts, writing captions, crafting on-screen text, and ensuring every piece of content aligns with the page aesthetic and brand voice
• Write copy that drives engagement, understanding the psychology of why people comment, share, save, and follow
• Publish on schedule while staying flexible enough to capitalize on real-time moments, trending topics, and cultural conversations

Analytics & Performance

• Monitor post performance, engagement metrics, and audience growth across all client accounts and use that data to inform future content decisions
• Deliver regular performance updates to leadership
• Refine hook structures, posting cadences, content formats, and platform strategies based on what the numbers tell you

Cross-Platform & Brand Alignment

• Ensure all published content meets platform-specific format requirements and is optimized for each platform's algorithm and audience behavior
• Maintain brand consistency across all platforms, adapting content for each channel while preserving core messaging and identity
• Collaborate with the Creative Director (Brand Studio), Design team, and YouTube team to keep social content cohesive with Icon's broader creative output

Who We're Looking For

You can ideate, shoot, edit, and ship world-class social content, and you thrive under pressure in the field with high-profile talent. You're not just a content creator; you're a storyteller who understands platforms at a mastery level and is obsessed with performance. You approach every shoot, every post, and every client account with a growth mindset, striving to improve your craft every single day. You want to be part of something that's growing fast and you're ready to earn your seat at the table through work ethic, creativity, and a relentless commitment to getting better.

Required Experience

• 2 to 4+ years creating vertical-first, social-native video content (agency, creator, brand, or media company experience preferred. A strong personal portfolio or brand you've built counts)
• Demonstrated experience shooting and directing content in fast-paced, unscripted environments with talent, athletes, or high-profile individuals
• Proven ability to produce short-form content that performs at scale. You can point to the work and the numbers behind it

Required Skills

• Proficiency with mobile cinematography and mirrorless cameras
• Strong editing skills in Adobe Premiere Pro with refined pacing, strong hooks, and creative storytelling
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and X, including what's trending, why it's trending, and how to make it work for a brand
• Strong copywriting instincts for captions, on-screen text, and hooks that drive engagement
• Working knowledge of social media analytics and the ability to translate data into creative decisions

Preferred

• Proficiency in Adobe Photoshop for basic graphic design, retouching, photo editing, or carousels
• Experience with lighting, audio capture, and field production logistics
• A great eye for still photography and capturing "post-worthy" moments during shoots
• Experience with collaboration tools such as Frame.io, Slack, Google Workspace, or Notion
• Background in sports, athlete, or entertainment content

Personal Attributes (Non-Negotiable)

• Confident without ego. Comfortable directing athletes and public figures and capable of making things happen under pressure
• Competitive. Wants to be the best at social media in the world and measures against the top creators and agencies on the planet
• Quick thinker and problem solver. Can make things happen in the moment and solve problems in the field when things don't go according to plan
• Numbers-obsessed. Driven by views, engagement, follower growth, and growing clients' accounts
• Good at maximizing the moment and seizing opportunities others would miss
• Self-starter who takes initiative without being told what to do
• Team player who operates independently but thrives in a collaborative environment

What Sets You Apart

• You've built something. A personal brand, a creator's account, a client's social presence. You can point to the numbers and say "I did that"
• You have impeccable taste. You know what looks good, what feels authentic, what feels cringe, and what's going to spark conversation and drive shares
• You study the game. You can name the top performing branded social accounts right now and explain what makes them work
• You think in formats, not one-offs. You see a single great video and immediately think about how to turn it into a repeatable series

Compensation and Benefits

Base Salary: $60,000 to $85,000, commensurate with experience, demonstrated content production ability, and level of creative skill.

Exceptional candidates may stretch beyond the posted range.

Benefits: Optional health, dental, and vision insurance available

Performance Incentive: Potential performance-based incentive structure tied to demonstrated value to the team, based on:

• Content performance and audience growth across client accounts
• Quality and consistency of creative output
• Reliability, speed, and initiative in the field and in post-production
• Contribution to team development and company growth

Growth and Long-Term Opportunity

This isn't a dead-end content role, and it isn't a typical one either. You're entering a high-growth company at the ground floor of something special. Icon is actively scaling its Digital & Social division, expanding its client roster, growing its Brand Studio and YouTube divisions, and building out one of the best creative teams in the brand and creator eco-system. The demand for elite social content will only grow from here, and the right person in this role will grow with it.

As the company scales, this role will have opportunities to take on lead ownership of specific client accounts, grow into a Socials Creative Lead role, mentor junior creators as the team expands, and expand scope into content strategy, creative direction, and client-facing leadership.

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